Avik Basu is a researcher and lecturer at the School for Environment and Sustainability at the University of Michigan. His research has included understanding the differences between experts and laypeople in environmental decision-making, designing sustainable developments to be more acceptable to rural residents, promoting the adoption of sustainable transportation, and designing environments that simultaneously enhance individual and communal well-being. Along with Rachel Kaplan, he is co-editor of Fostering Reasonableness: Supportive Environments for Bringing out our Best which describes Supportive Environments for Effectiveness (SEE), a human needs framework that is the foundational theory of reDirect.